“Every business is a hustle”
On Saturday 12 April 2014 around thirty entrepreneurs gathered at the University of Cape Town Graduate School of Business, signalling the official program launch of Ineng (the Independent Entrepreneurship Group), which will focus on Networking, Education and Advocacy for entrepreneurs.
His company’s product, DryBath®, is a Bath-Substituting gel, designed to replace the need for soap, water and skin lotion. It gives users a convenient alternative to traditional bathing or showering, a precious tool for helping people to lower the excessive water-use that is leading to a looming global water crisis. The product, the sixth the entrepreneur has tried, has pushed Marishane and his company into the global spotlight, ranking him top on several top entrepreneurship lists, including Forbes and Time Magazine.
His talk was filled with amusing and inspiring anecdotes about developing his idea and his business. Ludwick also said that aspiring entrepreneurs should not expect their businesses to run smoothly and that running any business is usually a mess and a hustle!
The full album of event photos can be found on Ineng””””s Facebook page.